Of interest in this month’s JASP

Livingstone, A. G., Haslam, S. A., Postmes, T. and Jetten, J. (2011), “We Are, Therefore We Should”: Evidence That In-Group Identification Mediates the Acquisition of In-Group Norms. Journal of Applied Social Psychology, 41: 1857–1876. doi: 10.1111/j.1559-1816.2011.00794.x  link

After a team-development workshop, participants were more aware of groups norms of team work and cooperation especially if they highly identified with their group.

So to increase the effectiveness of socialization techniques (team-development workshops) organizations should also focus not only on norm education (“team work is good”) but member identification (“us-ness).

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